Direct Marketing

Direct-marketing messages generally include a call to action, encouraging the recipient to respond via a toll-free phone number or a reply card or by clicking on a link in an email promotion. It all depends on the effectiveness of the direct-marketing campaigns. Direct marketing is more effective when companies use targeted lists of prospects developed using available marketing data that can segment them into identifiable groups that are likely to have an interest in a product or service. But yes, as we said it all depends how effective is your marketing campaign.