A promotion isn’t effective if the public does not know about it, so the product/service seller must also include information about some special offer in advertising materials. The ad materials, whether displayed in TV commercials or direct mail items, increase awareness about the deal. At the same time, the promotion makes the ad’s content more interesting, convincing more viewers to engage in the advertisement. At the end of the promotion, our research and survey teams helps you to evaluate the effectiveness of the campaign. Did it increase the customer base? If so, by how much? Was the cost of the campaign worth the business it generated? With the data gathered during the promotional campaign, the company can learn more about what its customers want and how to improve the use of promotions in future campaigns.